![]() ![]() Here’s an example from Gusto: Benefits & PerksĪs LinkedIn showed in this heatmap of a job posting, the benefits/perks section (and salary) are THE job description content to maximize apply rate.Ĭheck out this from 10 Easy Ways to Boost a Job Ad’s Apply Rate: Here’s a great example from Gusto: Requirementsįor your Requirements section, also try to keep it conversational (e.g.”We’re looking for this:”) with just a handful of bullets. Responsibilitiesįor the responsibilities of the JD, I find that a conversational “What you do day-to-day” approach is most effective. Tip: Talk about the candidate/the job/the team first (and not you the employer!). They open with A) a benefit to the candidate (training) and a bit of challenge in the form of questions. If you are lucky enough to get a good candidate to land on your LinkedIn job description, you’ve only got a few seconds to draw them in. Check out Twitter’s approach with this Head of Data Scientist role:ĭo you notice how their first words are about the”Data Science” team at Twitter. Ok, so what SHOULD you focus on writing in your LinkedIn JD? Dive Right Into The Role/Teamīecause LinkedIn already has your About Us/background info taken care of, you can jump right into the role. …and here’s the employee count (based on the # of employees you have signed up for LinkedIn): What SHOULD go in LinkedIn job descriptions? Linkedin also includes an estimated salary for most positions” # of Employees If you want to revamp your About Us section, check out our 15 Examples of an Awesome “About Us” Statement. Here’s one from a PayPal job description on LinkedIn: You’ll see that LinkedIn already shows an About Us section for your company (assuming you have a company LinkedIn profile). Here are examples of each from a PayPal job description on LinkedIn: About Us ![]() LinkedIn includes an About Us section, salary info and your # of employees. The first thing to know about how to write LinkedIn job descriptions is what NOT to include (because LinkedIn already populates them on the job description page). Which Job Description Sections NOT to Write Here are a few tips aimed to maximize your apply rate from the best candidates. How you write your LinkedIn job descriptions is different from writing JDs elsewhere. ![]()
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